Our Services
Public Affairs
Public affairs is a loosely applied term for a range of communications activities.
At Mandarin Media, it means taking a broad strategic approach to engaging with organisations’ stakeholders. Where public relations is generally associated with generating good news, public affairs looks to audiences beyond media to include employees, policy-makers, community influencers, customers, suppliers and others.
Mandarin Media has planned and implemented a range of public affairs campaigns including major structural changes to long-standing industry practices, medico-legal disputes, international positioning and driving greater corporate sponsorship, event attendance and public engagement for the not-for-profit sector.